Our Impact

I’m a strong believer that individuals have the power to make a difference by making small changes. Take a look at some of the things I’m doing as a business owner to reduce my carbon footprint and be more conscientious about people and planet.


This website is hosted by Krystal, which provides 100% green web hosting, is a certified B-Corporation and is a member of 1% for the planet.


I work primarily from home, where I have solar panels generating electricity on a daily basis. That means that most of the electricity I use whilst working on your SEO is from renewable energy.

App showing solar power generation and usage
Kim with an electric bike


Unfortunately, I live in the middle of nowhere, so eco-friendly transport isn’t always an option. There is a bus stop outside my house, but during the first year I lived here I only saw a bus twice. And it hasn’t improved since then. So travelling without a car isn’t always an option. However, I have invested in an electric bike and try to use that to cycle to meetings or to the nearest train station. And, once my current car (a 10-year old eco-boost Ford Fiesta) has given up the ghost, I’ll be looking for an electric car. Transport is a definite area where I want to improve.


From electronics and notepads to stationery and business cards, there’s a lot of purchases that go into running even a home office. Whenever purchasing new equipment, I try to make conscientious decisions that will make less of an impact while still allowing me to do an effective job. Some of my equipment includes:

  • A refurbished Acer laptop
  • A Fairphone mobile phone
  • A standing desk made of 100% renewable materials
  • Recycled notepads from the likes of VENT for Change
  • Business cards from MOO created from scrap materials from the fashion industry

We also try – where possible – to support smaller independents, avoiding companies with questionable ethical practices such as Amazon.

Singing SEO business cards made from recycled cotton


Throughout 2024, I’m giving 5% of all Singing SEO (and The Singing VA) profits to the National Trust to help restore and protect nature. This figure will be calculated based on profit before my own salary, so the final donation will have more of an impact. Keep an eye out for the year’s tally at the end of 2024.

How can we do better?

There is always more that can be done to reduce our environmental impact and ensure a fairer world for those who live in it. I’m always looking for ways to do better, and if you have any suggestions, please don’t hesitate to get in touch.

Conscientious businesses together

If this resonated with you, and you’re a business also trying to reduce your own impact (and that of others), I’d love to work with you. Let’s talk about your SEO requirements.